CTE Branding Resources

Using the CTE Brand

The use of the "CTE Learning that works for Oregon" and "CTE Learning that works for America" brand are governed by strict user agreements and guidelines. Below are resources outlining the use of the CTE Branding information.

• CTE Brand Logo Use: Policy/Guidance
  
• CTE Brand User's Guide
  
• NASDCTEc Brand Messaging Initiative - David Buchholz
  
• Taking the CTE Message Home - Erin Uy
  

CTE Talking Points

• General Audiences

  These talking points can be used when putting together presentations, speeches, reports, news releases, letters, and other communications to help general audiences (policymakers, service clubs, parents, community groups, etc.) gain a better understanding of the value proposition for CTE—and how CTE is "Learning that works for America."

• Business and Industry

  These talking points can be used when interacting with business and industry representatives. Embed these points in PowerPoint presentations, speeches, reports, news releases, letters, and other communications to help the business and industry audiences gain a better understanding of the value proposition for CTE—and how CTE is "Learning that works for America."
  

For further information, please email Linda Catterall.