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Program Report 1999 Measure 44 | The Facts | Doing What Works | Promises | So, How Did We Do? | A Model for Other States | The Bottom Line
In November 1996, despite the best efforts of the tobacco industry and millions of its dollars, Oregonians passed Ballot Measure 44. The initiative not only increased the tax on tobacco products, it also dedicated a portion of the increase to tobacco prevention and education. In a decisive manner, voters both voiced their concern about the destructive nature of tobacco use and provided a solution. "...ten percent (of the tobacco tax increase) shall be credited to the Tobacco Use Reduction Account... Amounts credited to the Tobacco Use Reduction Account are continuously appropriated to the Health Services for funding of prevention and education programs designed to reduce cigarette and tobacco use."Oregonian's support for Measure 44 is yet another demonstration of the respect we give quality of life issues. In fact, according to a post-election study published by the National Centers for Disease Control (CDC), the primary reason Oregonians voted in favor of Measure 44 was to discourage tobacco consumption in our state.  Billboard, statewide media campaign, 1998 Free software to view, navigate and print Portable Document Format (PDF) files can be downloaded from Adobe (go get Acrobat Reader) |
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