TABLE OF CONTENTS
• Introduction
• Program Goals & Components
• Program Results
• Cigarette Consumption
• Adult Tobacco Use
• Youth Tobacco Use
• Secondhand Smoke
• Investing in the Future
• Data Sources
Download Report
for Printing
(pdf)
(1.3Mb)
| 40,000 people have called the Oregon Tobacco Quit Line since 1998. |
| Broadcast commercials have reached 95% of our target audience more than 100 times. |
View
2001-2003
Biennium Budget
 |
|
|
2001-2003 Program Report
Make Oregon Healthier: Saving Lives and Saving Dollars
Program Goals
Save lives and save dollars. Since its inception, Oregon's Tobacco Prevention and Education Program has been a comprehensive program, addressing the issues of tobacco use with three specific goals:
- Prevent Youth Tobacco Use
- Reduce Adult Tobacco Use
- Protect Oregonians from Secondhand Smoke
Program Components
Hailed by the federal Centers for Disease Control and Prevention as a national model, Oregon's approach is to achieve each of its three goals through seven program components, each of which reinforces the others.
1) County and Tribal-based Programs
The Program supports community-based anti-tobacco-use efforts in counties and tribal communities. These programs bring together partners and stakeholders to work collaboratively to reduce tobacco use.
County-based Programs. All 36 Oregon counties have active tobacco-free coalitions, most of which are facilitated by the county health department. Coalitions create workplans that fit with local needs and opportunities to:
- Reduce youth access to tobacco
- Create tobacco-free schools, workplaces, and public places
- Decrease promotion of tobacco products
- Link tobacco users who want to quit with help to do so
In the current biennium ('01-'03) these community-based coalitions have:
- Worked with retailers to improve compliance with prohibitions against selling tobacco to minors
- Worked with health clinics and the public to promote Oregon's free tobacco cessation telephone service
- Supported local youth efforts to reduce tobacco company advertising at stores, community events and schools
- Worked with businesses and the Oregon Department of Human Services to implement Oregon's Smokefree Workplace Law
Tribal-based Programs. American Indians have one of the highest tobacco use rates in Oregon. All nine federally recognized tribes in Oregon receive funds to implement tobacco prevention and education programs. Their efforts are designed to decrease tobacco use by American Indians, while respecting the sacred use of tobacco in their cultures.
2) Comprehensive School-based Programs
During the current biennium, 32 school districts, representing more than one-third of Oregon students, received funding to implement comprehensive tobacco education programs. Students in these districts benefit from proven effective tobacco prevention curricula, school policies that aim to eliminate the use of tobacco on campus and at school events, and special resources for teachers and parents, including training and cessation support. Research has shown that school-based programs are effective when they are reinforced by adult role models and other cues from the environment. Thus, the other program components are critical in reducing youth tobacco use.
3) The Oregon Tobacco Quit Line:
1-877-270-STOP
More than 6,000 studies indicate that treating nicotine dependence as a part of routine medical care is an effective way to address tobacco addiction. Clinics and doctors help patients to quit by discussing the health effects of tobacco and offering advice and assistance. Assistance can include help from a patient's insurer for counseling programs and pharmacotherapy (patches and prescription drugs) for nicotine addiction. The Tobacco Prevention and Education Program helps health professionals and tobacco users alike through the Oregon Tobacco Quit Line, which is designed to serve in partnership with private health care systems.
This toll-free statewide telephone-based assistance program helps users quit tobacco. More than 40,000 people have called the Quit Line for help. Tobacco users receive personalized counseling that is proven to be effective. First, the Quit Line assesses the caller's motivation, tobacco use history and previous quit attempts in order to provide personalized advice.
The Quit Line also mails callers a Quit Kit that includes tobacco substitutes, referrals, and information specific to the users' needs. The Quit Line helps callers access counseling and medications available through the individuals' health insurance and the community. Uninsured callers receive cessation counseling and medication directly through the Quit Line.
In follow-up surveys of Quit Line callers, three-fourths of those reached reported they had success in reducing their tobacco use. Twenty percent are tobacco-free after six months. This success rate is more than double that of people who try to quit on their own.
4) Multicultural Outreach and Education
The Tobacco Prevention and Education Program works with populations that have high rates of tobacco use, that have been targeted by tobacco companies, or that have unique cultural needs. Four multicultural organizations receive funding to provide ongoing consultation about how most effectively to reduce tobacco use in their communities.
These organizations also help find tobacco prevention opportunities specific to their communities and identify community leaders who can be champions for tobacco prevention. For example, through the Urban League of Portland an anti-smoking campaign based on the principles of Kwanzaa was implemented in the African-American community.
5) Statewide Public Awareness and Education Campaign
Increased public awareness of the dangers of tobacco use and secondhand smoke encourages smokers to call the Quit Line and reinforces other components of the Program. As part of the campaign, more than 50,000 commercials have aired on radio and television throughout the state during the last biennium. These commercials have reached at least 95% of the target audience at least 100 times. Research has shown that television ads are the most effective way to drive calls to the Quit Line.
Significant savings are realized by regularly using advertisements produced by the Centers for Disease Control and Prevention and other states. Oregon's special needs are also addressed through production of a small number of our own ads, such as those targeted to rural chew tobacco users and those that inform the public about the Oregon Smokefree Workplace Law.
It is particularly noteworthy that we have negotiated with broadcasters for more than 50% additional airtime at no additional cost. The paid media coverage is amplified by scheduled news releases and press conferences.
Special efforts are also made to raise awareness among certain populations: those that have high tobacco use rates or are targeted by the tobacco industry. For example, in this biennium four Hispanic cable channels were added to the media buy, expanding Spanish-language cable media outlets from three to seven channels.
6) Program Evaluation
Program outcomes are measured using a wide variety of data sources, including tax revenue data, self-report surveys, focus groups, and specific research projects. These data help guide refinement and development of the Program and help ensure that funds are expended in the most effective way. The high scientific quality of these evaluation activities is enhanced by an external advisory board of distinguished experts in tobacco control.
7) Statewide Coordination and Leadership
The Tobacco Prevention and Education Program is complex, encompassing a wide range of partners and activities. Program activities and contracts are carefully monitored to ensure effective implementation. Coordination among program components and across the state is essential in order to achieve maximum benefits and ensure accountability.
|
