| Marketing Junk Food to Kids |
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| Parent Awareness Campaign |
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Goals of Campaign
- Increase parental awareness of junk food marketing to kids
- Provide parents with the information they need to help their children make good food choices
Components of Campaign
- Emphasis in Portland metro area
- Junk Food Marketing to Kids awareness posters distributed throughout the metro area
- 200 interior Trimet bus ads
- Social media campaign via Facebook
Rational Behind Campaign
- The average American child sees more than 40,000 advertisements each year. Half of those ads are for food, and 97% of food ads are items high in sugar, salt and fat.
- Children younger than 8 years are cognitively defenseless against advertising. They do not understand intent to sell and frequently accept claims at face value.
- Children younger than 6 have difficulty distinguishing advertisements from the actual programs.
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